Related Articles ( Service Quality and Customer Satisfaction Indicators )
The Impact of Using Non-Financial Performance Indicators on Enhancing the Competitive Advantage of Sudanese Commercial Banks (A Field Study on Commercial Banks in the Red Sea State)
Objectives: The study aimed to identify the extent to which the use of non-financial performance indicators influences the enhancement and improvement of the competitive advantage of Sudanese commercial banks through a field study conducted on a number of commercial banks in the Red Sea State. Methods: ...